Hello!

I’m Sofia. I am a writer and artist with sharp attention to detail and a creative edge.

I have a diverse background in digital marketing, communications, content management and visual design.

I have completed my Honours BA in English Literature at the University of Guelph. I am also the recipient of the Sheridan College Art Fundamentals certificate.

In addition to my education, I have an extensive self-taught creative skillset and an entrepreneurial spirit. I’m passionate about accomplishing marketing goals through strategic communications and compelling branding. More of my interests include cooking, reading, crafting, design, and enjoying nature.

I am currently located in Victoria, BC.

    • Creative brand kit development

    • Strategic campaign development, coordination and execution

    • Merchandise and lifestyle photography

    • Social media management & digital marketing

    • Email marketing campaign development and strategy

    • E-commerce website and content management

    • SEO and keyword optimized marketing communications

    • In store merchandising displays

    • Adobe Creative Suite, Figma, Canva

    • Squarespace, Shopify, Wordpress, Wix

    • Microsoft 365 + Google Workspace

    • Mailchimp, Hootsuite, Buffer, Semrush

    • Meta Business Suite

    • All major social media platforms

    • Creative copywriting and professional communications

    • Development and maintenance of brand voice and tone

    • Copy editing and review

    • SEO and keyword optimized marketing communications

    • Short copy (i.e. email newsletters, captions, e-commerce) and long copy (i.e. website content, company memos)

    • Fine attention to detail and design in creative projects

    • Tactical Skills

      • Garment and accessory sewing

      • Hand-cut collage and digital collage

      • Linoleum printmaking

      • Sculptural clay work

      • Acrylic, gouache, and other mediums