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Hello!

I’m Sofia. I am a marketing specialist and artist with a sharp eye for detail and a creative edge.

I have a diverse background in digital marketing, communications, content management and visual design.

With over five years of experience in the marketing industry and a strong entrepreneurial spirit, I’m passionate about driving results through strategic marketing, compelling content, and cohesive brand experiences.

More of my interests include sewing, cooking, reading, and exploring the outdoors. I’m currently based in Victoria, BC.

Portfolio
LinkedIn

    • Digital design and content development

    • Event coordination and promotion

    • Strategic campaign development, coordination and execution

    • Social media management & digital marketing

    • Email marketing campaign development and strategy

    • Website building and management, including e-commerce

    • SEO and keyword optimized marketing communications

    • Commercial and lifestyle photography

    • Adobe Creative Suite, Figma, Canva

    • Squarespace, Shopify, Wordpress, Wix

    • Microsoft 365 + Google Workspace

    • Mailchimp and email management platforms

    • Hubspot, Hootsuite, Buffer

    • Meta Business Suite

    • Semrush SEO

    • Eventbrite

    • All major social media platforms

    • Creative copywriting and PR communications

    • Development and delivery of consistent brand voice and tone

    • Copy editing and review

    • Captivating short copy (i.e. email newsletters, social media, e-commerce) and informative long copy (i.e. website content, internal memos)

    • Liaison with multiple stakeholders and clients

    • Fine attention to detail and design in creative projects

    • Design and creative asset development

    • Tactical Skills

      • Garment and accessory sewing and mending

      • Hand-cut and digital collage

  • T. Kettle ⋆ Bourbon Vanilla campaign launch ⋆ 2023

  • ChowNow ⋆ SEO carousel content design ⋆ 2025

  • Pooni Group Foundation ⋆ Play it Forward website build ⋆ 2025

  • T. Kettle ⋆ Lemon Zest campaign launch ⋆ 2025

  • Granola Fairy ⋆ Pop-up at Luna x KWENCH Winter Market ⋆ 2025

  • Sunrise Records ⋆ Taylor Swift content design ⋆ 2025

  • T. Kettle ⋆ Toronto RBC Plaza brand activation ⋆ 2025

  • Sunrise Records ⋆ Sabrina Carpenter content design ⋆ 2025

  • Granola Fairy ⋆ Handmade holiday carousel content design ⋆ 2025

  • Sunrise Records⋆ Mississauga MGK meet & greet ⋆ 2025

  • T. Kettle ⋆ Strawberry Cheesecake campaign launch ⋆ 2024

  • Sunrise Records ⋆ Event marketing asset design ⋆ 2025

  • Sunrise Records ⋆ Event marketing asset design ⋆ 2025

  • T. Kettle ⋆ Matcha May campaign ⋆ 2024

  • Granola Fairy ⋆ Pop-up display at TOC Bookish Sip & Shop ⋆ 2025

  • Sunrise Records ⋆ Juno Awards content design ⋆ 2025

  • Granola Fairy ⋆ Web build and brand design ⋆ 2025

  • Sunrise Records ⋆ Noah Kahan content design ⋆ 2026

Let’s work together →