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Hello!
I’m Sofia. I am a marketing specialist and artist with a sharp eye for detail and a creative edge.
I have a diverse background in digital marketing, communications, content management and visual design.
With over five years of experience in the marketing industry and a strong entrepreneurial spirit, I’m passionate about driving results through strategic marketing, compelling content, and cohesive brand experiences.
More of my interests include sewing, cooking, reading, and exploring the outdoors. I’m currently based in Victoria, BC.
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Digital design and content development
Event coordination and promotion
Strategic campaign development, coordination and execution
Social media management & digital marketing
Email marketing campaign development and strategy
Website building and management, including e-commerce
SEO and keyword optimized marketing communications
Commercial and lifestyle photography
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Adobe Creative Suite, Figma, Canva
Squarespace, Shopify, Wordpress, Wix
Microsoft 365 + Google Workspace
Mailchimp and email management platforms
Hubspot, Hootsuite, Buffer
Meta Business Suite
Semrush SEO
Eventbrite
All major social media platforms
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Creative copywriting and PR communications
Development and delivery of consistent brand voice and tone
Copy editing and review
Captivating short copy (i.e. email newsletters, social media, e-commerce) and informative long copy (i.e. website content, internal memos)
Liaison with multiple stakeholders and clients
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Fine attention to detail and design in creative projects
Design and creative asset development
Tactical Skills
Garment and accessory sewing and mending
Hand-cut and digital collage