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Hello!
I’m Sofia. I am a digital marketing specialist and artist with a sharp attention to detail and a creative edge.
I have a diverse background in digital marketing, communications, content management and visual design.
With over five years of progressive experience in the marketing industry and a strong entrepreneurial spirit, I’m passionate about accomplishing goals through strategic initiatives, compelling content and striking design.
More of my interests include sewing, cooking, reading, and enjoying the outdoors. I am currently located in Victoria, BC.
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Digital design and content development
Event coordination and promotion
Strategic campaign development, coordination and execution
Social media management & digital marketing
Email marketing campaign development and strategy
Website building and management, including e-commerce
SEO and keyword optimized marketing communications
Commercial and lifestyle photography
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Adobe Creative Suite, Figma, Canva
Squarespace, Shopify, Wordpress, Wix
Microsoft 365 + Google Workspace
Mailchimp and email management platforms
Hubspot, Hootsuite, Buffer
Meta Business Suite
Semrush SEO
Eventbrite
All major social media platforms
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Creative copywriting and PR communications
Development and delivery of consistent brand voice and tone
Copy editing and review
Captivating short copy (i.e. email newsletters, social media, e-commerce) and informative long copy (i.e. website content, internal memos)
Liaison with multiple stakeholders and clients
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Fine attention to detail and design in creative projects
Design and creative asset development
Tactical Skills
Garment and accessory sewing and mending
Hand-cut and digital collage